- 10 Attention Capturing Tips

By: V.K. Rajagopalan

In your affiliate marketing, when you are creating a sales copy for an affiliate product, web visitors first skim a sales letter. During such skimming, if they come across a few attention grabbing items, then they may stop skimming and start reading the sales letter.

A sales letter being a short one is not a solution since long sales letters have a better conversion. You can also explain the benefits and features in an elaborate manner so that a visitor is convinced and gets the "Purchase" mood.
With a long sales letter, you can still arrest the attention of the skimmers. The following are some of the ways that you can profitably employ:

1. First impression is lasting impression

Your ad copy must look professional. The reader must want to read your letter and must feel compelled to read your letter. A word with a misspelling in your heading can turn off a potential customer. Why would a person buy from you if you don't take care about details? What should your customer expect from your products, or even your support to the product later on?

2. Headlines and Sub-headlines

Use prominent headlines and sub-headlines to easily catch your visitors' attention. Talk a lot on the features and benefits of your product. Have a sub-headline on each feature. Your readers may want to read further if they find your headlines and sub-headlines interesting.

3. Graphics and Pictures

Use pictures or graphics that highlight your product or service. Also use pictures or graphics to show bonuses. They will make your product stand out to your visitors. Pictures and graphics also easily attract one's eye and make her linger on the graphic object.

4. Fast loading of Graphics

It is very important to ensure that your graphics are small in size so that they can load fast and all the links work correctly. People do not like to wait. Nor, will they appreciate if some of the links do not work. Especially if the graphic is at the top of your sales letter, and your whole web site will only be shown after downloading that picture.

5. Short sentences

It is better to use short sentences or sentence fragments. It will be easier to read and understand short sentences than long ones. The visitor will get dissuaded by very lengthy sentences and may hesitate to proceed further as he will realise the degree of difficulty in reading your sales letter.

6. Text Font and color

Use italics, bold, color and underlining to highlight important words and phrases. Make sure that you use them sparingly. Too much of them may look like you are frantic and will turn away potential buyers.

Use highlighting near the area where you want your visitors to concentrate more. You may want them to read the various highlights of your product.

7. Highlight Product Benefits

Pick the three most trust worthy and notable advantages of your product and repeat them in various parts of your sales letter. At the same time, please ensure that you do not overdo the repeating as it will become monotonous and boring. Such controlled highlighting will help your visitors easily remember these benefits. Use good grammar and rewrite the sentences, so it won't appear that you just copied and pasted them in your ad copy.

8. Bulleted Features List

Use bullets to list the features and benefits of your product. Bullets make reading easier making your visitor read more.

9. Postscript

Postscripts are an integral part of a sales letter. You should use a postscript (P.S. and P.P.S.) at the end. Postscripts are, probably, the most liked and read sections of a sales letter. As part of postscript, you may include different points for the purpose of emphasis. You may remind the bonuses included, repeat the strong point of your product, or point out the urgency for the prospect to take action.

10. Buy Button Placement

when you are writing a long sales letter, you should have buy button links at different places of the letter. If your prospect had been convinced to buy early on, ensure that you provide them with the opportunity to do so. It is better to capitalize on the prospect's Buy mood immediately without giving a chance for him to change his mind later on.

With lot of eye-catching phrases and other techniques discussed above, you can really make a visitor take notice of your sales letter and make him / her stay and read the sales letter long enough to get convinced enough to buy your product.